VITAby CGMIMM
The Tourly Guide

Everything about making 360° tours.

A short, opinionated path from holding a 360 camera for the first time to a published, lead-capturing tour on a real listing. Read in order or jump to what you need.

Start from the beginning →See a finished tour

12 chapters · ~83 min total · free, no signup

Foundations

2 chapters

What a virtual tour is, when it actually moves a deal, and what gear you need.

  1. 1

    Virtual tours 101: what they are and when to use one

    6 min

    What a 360 virtual tour actually is, how it differs from video and floor plans, and the listing situations where it earns its keep.

  2. 2

    Choosing a 360 camera

    9 min

    Insta360, Ricoh Theta, GoPro Max, iPhone — what's actually worth buying for real-estate tours, and what to skip.

Shooting

3 chapters

Capturing 360 photos that make a property look the way it did when buyers walked through.

  1. 3

    Shooting a 360 photo that doesn't look amateur

    10 min

    Tripod height, lighting, hiding yourself, exposure, the things that separate a tour from a yard-sale flyer.

  2. 4

    Exporting equirectangular images

    7 min

    Getting a clean 2:1 equirectangular JPG out of Insta360, Theta, GoPro, and others. Includes the Insta360 Free Capture trap.

  3. 5

    Planning a tour: shot list and room order

    6 min

    How to walk a property efficiently, what to shoot in what order, and the rooms most agents forget.

Building

4 chapters

Turning a folder of equirect photos into an interactive tour inside Tourly.

  1. 6

    Uploading your photos to Tourly

    5 min

    What happens between drag-and-drop and a viewable tour: tiling, processing states, and what to do if a scene gets stuck.

  2. 7

    Hotspots explained: scene links, info, URL, media

    9 min

    Every hotspot type, what it's for, and the small UX rules that keep your tour from feeling like a 2010 panorama.

  3. 8

    Setting the opening view of every scene

    5 min

    Why initial yaw, pitch, and FOV matter more than people think — and how to set them in seconds inside the editor.

  4. 9

    Branding your tour

    5 min

    Agent card, logo, colors, contact CTA. How to make the tour feel like yours without making it feel busy.

Publishing

3 chapters

Distribution, lead capture, and knowing what's working.

  1. 10

    Lead capture: gate, contact button, schedule a tour

    8 min

    When to gate, when to defer, what fields to ask for, and the conversion psychology behind each choice.

  2. 11

    Sharing and embedding your tour

    6 min

    Where the URL goes — MLS, Zillow, your site, social, email signature, QR codes for open houses, and a clean iframe embed.

  3. 12

    Analytics and troubleshooting

    7 min

    Which numbers actually matter, what blurry tiles or missing scenes mean, and the fixes for the most common viewer problems.

Ready to try it on a real listing?

Bring any 360 camera and the listing you took this morning. The guide will walk you through the rest.

Create an account to start →