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Sharing and embedding your tour

Where the URL goes — MLS, Zillow, your site, social, email signature, QR codes for open houses, and a clean iframe embed.

Chapter 11 of 126 min read

Every tour gets a permanent share URL the moment you publish it. Where you put that URL matters more than how the tour itself looks — a brilliant tour seen by no one moves no listings.

The share URL

Each published tour has a clean URL like:

https://tour.tourly.app/t/your-tour-slug

On the Brokerage plan you can map this to your own subdomain, e.g. https://tours.yourbrokerage.com/123-main-st.

The URL produces a clean social-share preview — when pasted into iMessage, WhatsApp, Slack, Facebook, or LinkedIn, it auto-expands to show the cover scene image, the property title, and a short description. No extra setup.

Where to put the URL

MLS

Every MLS has a "Virtual Tour URL" or "Branded Tour URL" field on the listing record. Paste your tour URL there. Many MLSes also have an unbranded variant for syndication to Zillow, Redfin, and Realtor.com — for that field, append ?nobrand=1 to the URL and we'll hide the agent card.

Branded vs unbranded
Some MLSes have rules against agent-branded content in syndicated feeds. Use the unbranded variant for the syndication field and the regular branded URL for the listing's primary tour link. Check with your local board — penalties can include listing removal.

Zillow / Redfin / Realtor.com

These pull from MLS automatically when you fill the virtual tour field. You usually don't need to do anything Zillow-specific — the URL flows through. Verify after the listing goes live by checking the public listing page on each site.

Your agent site

If you have a personal site or a brokerage profile page, embed the tour as a full section, not a tiny thumbnail. The tour is the listing's biggest selling tool — treat it as a hero element. Embedding code below.

Social

  • Instagram & Facebook — paste the URL in your bio link aggregator (Linktree, Beacons, Stan), or in Stories with the link sticker. The auto-preview works on Facebook posts.
  • LinkedIn — paste in a post; the preview card shows the cover scene. Pin a top-performing tour to your profile.
  • YouTube — record a 60-second walkthrough video of the tour and link to the live tour in the description. The video gets reach; the link converts.
  • TikTok — similar play. Show a phone walkthrough of the tour as the visual; link in bio.

Email signature and campaigns

Replace your "see my listings" link with a link to your most recent tour. It updates the signature automatically each time you publish a new tour (some signature tools support this; Salesforce-Outlook integrations make it trivial).

For listing campaigns: make the tour link the primary CTA. Don't bury it under photos — buyers click through 3× more on tour links than on "View listing" buttons.

QR codes for open houses, yard signs, flyers

Generate a QR code for the tour URL (any free QR generator works — we recommend not using a "smart" QR service that wraps your link in a tracker). Print on:

  • Yard sign rider — "Scan for virtual tour"
  • Open-house flyers and the property info sheet
  • Business card back, for any agent who actively prospects
  • Postcards in mailers around the listing

Embedding on your site

Copy this iframe and paste it into any HTML page (WordPress block, Squarespace embed, Webflow, raw HTML, etc.):

<iframe
  src="https://tour.tourly.app/t/your-tour-slug?embed=1"
  width="100%"
  height="600"
  frameborder="0"
  allow="fullscreen; gyroscope; accelerometer"
  loading="lazy"
></iframe>

The ?embed=1 parameter strips the outer Tourly chrome so the tour feels native to your site. The allow attributes are critical — without them, fullscreen and mobile gyro look-around won't work.

Responsive embed
For a responsive height that scales with width, wrap the iframe in a div with position: relative; padding-bottom: 56.25%; (16:9) and absolutely position the iframe inside it. The Tourly viewer is happy at any aspect ratio wider than 4:3.

Link tracking and UTMs

Append UTM parameters to your tour URL to track where viewers came from:

https://tour.tourly.app/t/your-slug?utm_source=mls&utm_medium=listing

Tourly's analytics records the referrer per session, so you'll see which channels produced views and which produced leads. Common sources to tag:

utm_source=mls
Generic MLS embedded link
utm_source=zillow
Zillow listing page
utm_source=email
Direct email campaign
utm_source=ig
Instagram bio link
utm_source=qr
Yard sign or printed flyer

A ship checklist

Before you mark the tour as published:

  1. Open the share URL in an incognito window — does it look right with no cache?
  2. Open it on your phone — do all opening views work in portrait?
  3. Click every doorway hotspot — do they all link somewhere sensible?
  4. Let the lead gate fire — does the email arrive in your inbox?
  5. Paste the URL into iMessage to a colleague — does the preview look good?

What's next

Tour is live, link is everywhere. Last chapter: analytics, what to watch, and how to fix things when they break.