Branding your tour

A virtual tour is a marketing asset — but it's also a piece of you that will live in MLS, get forwarded around, and end up in places you didn't put it. Branding it well takes about ten minutes once and pays back on every tour you ship from then on.

What you can brand

• Agent card — your headshot, name, brokerage, phone, and email pinned to the top-right of the viewer.
• Logo — your brokerage or personal-brand logo, shown alongside the property title.
• Accent color — the color used for buttons, the lead-gate CTA, and the loading bar. Defaults to the Tourly crimson.
• Footer — "Powered by Tourly" by default. Removed entirely on the Brokerage plan.
• Contact CTA — the call-to-action button label and the action it triggers.

Set it once, reuse forever

The branding panel saves a default that applies to every tour you create from then on. You don't have to re-enter your photo and contact info per listing — only the property-specific bits (title, address, lead gate copy).

The agent card

The most important branding element. Get it right:

• Headshot — square, 400×400 minimum, professionally taken if at all possible
• Full name as you sign listings (not 'Bob' if your sign says 'Robert')
• Brokerage name as required by your local MLS rules
• License number — required in many states; check yours
• Direct phone (not the brokerage line — buyers want you specifically)
• Email that you actually check (and is also in your CRM as a known address)

The logo

Upload a transparent PNG, ideally with a horizontal aspect ratio (3:1 or wider works best). Two paths:

• Brokerage logo — required by some brokerages, expected by most buyers in established firms. Use the version your broker provided in their marketing kit.
• Personal-brand logo — if you've built a personal brand (your initials, a mark, a wordmark), use it. Top producers usually have one.

If you have neither, leave the logo blank — the agent card alone is enough. Don't upload a low-res JPG with a white background; it looks worse than no logo at all.

Accent color

The default crimson reads well on every background and matches the rest of the Tourly chrome. If your brand identity has its own color, use it — but pick one with enough contrast against white text to stay readable on the lead-gate button.

Quick test: the color you pick will appear as a button with white text on top. Squint at the preview. If "Submit" is hard to read, pick a darker shade.

The contact CTA

Default is "Contact agent" and opens the lead-capture modal. You can change the copy and the action:

• "Schedule a showing" — opens the lead modal asking for a preferred date/time.
• "Get the floor plan" — opens the lead modal and emails the floor plan PDF on submission.
• "Make an offer" — for hot listings; sets expectation that the viewer is serious.
• "Start a chat" — opens the lead modal with messaging-style copy.

We'll go deeper on what to ask for in Lead capture.

White-labeling (Brokerage plan)

On the Brokerage tier:

• The "Powered by Tourly" footer is removed entirely.
• You can point a custom subdomain (e.g. tours.yourbrokerage.com) at your tours via CNAME.
• The viewer's loading screen uses your accent color and logo, not ours.
• Email notifications to leads come from your domain (DKIM setup required — we'll walk you through it).

Consistency across listings

The whole reason to set branding centrally is so every tour you ship looks like it came from the same firm. A buyer who walked through three of your tours should recognize the chrome before they read the address. That recognition compounds.

What's next

Tour looks like yours. Last thing before you publish: the part that pays for the whole platform. Lead capture.